Privacy Policy | PRIDO AB
Processing of personal data
Purpose
We value your privacy. You should be able to feel secure when you entrust us with your personal data. Therefore, we have established this policy. It is based on current data protection legislation and clarifies how we work to safeguard your rights and your privacy.
The purpose of this policy is to inform you how we process your personal data, what we use it for, who is allowed to access it and under what conditions, and how you can exercise your rights.
Background
We process your personal data primarily to fulfill our obligations to you. Our starting point is not to process more personal data than is necessary for the purpose, and we always strive to use the least privacy-sensitive data.
We need your personal data to comply with laws and our warranty responsibilities. We also need your personal data to be able to perform a credit check in connection with a purchase and to provide you with good service in the form of information and follow-up.
You are not obliged to provide your data to us, but if you do not, it is not certain that we can offer you all our services and products.
Guidelines
What personal data do we process?
We only process personal data when we have a legal basis or a contract. We do not process personal data in cases other than when it is needed to fulfill obligations under contract and law. Here are examples of the personal data we process:
- Name
- Address
- Email address
- Phone number
- Personal identification number
- Photographs
- Information that you registered voluntarily and provide of your own accord
No personal data is processed based on automated decision-making or through profiling.
How do we get access to your personal data?
We strive to only process personal data when there is a legal basis. We will process your personal data for as long as it is needed to fulfill our obligations under contract or law.
We gain access to your personal data in the following ways:
- Information that you provide to us directly in connection with a purchase or employment
- Information registered when you visit our website
- Information we receive from public registers
- Information we receive when you sign up for newsletters and other mailings
- Information we receive when you respond to surveys and investigations
- Information we receive when you contact us, apply for employment with us, visit us, or otherwise get in touch with us
Is your personal data processed in a secure manner?
We have established routines and working methods to ensure that your personal data is handled securely. The starting point is that only employees and other persons within the organization who need the personal data to perform their duties shall have access to it.
Regarding sensitive personal data, we have established special access controls, which means a higher level of protection for your personal data.
Our security systems are developed with your privacy in focus and provide a very high degree of protection against intrusion, destruction, and other changes that could pose a risk to your privacy.
We have an IT security policy to ensure that your personal data is processed securely.
We do not transfer personal data in cases other than those explicitly stated in this policy.
When do we disclose your personal data?
Our starting point is not to disclose your personal data to third parties unless you have consented to it or if it is necessary to fulfill our obligations under contract or law. In cases where we disclose personal data to third parties, we establish confidentiality agreements and ensure that the personal data is processed in a secure manner.
Right to be forgotten
You have the right to contact us to request that your personal data be deleted:
- If the data is no longer needed for the purposes for which it was collected
- If the processing is based solely on your consent and you withdraw that consent
- If the processing is for direct marketing and you object to the data being processed
- If you object to personal data processing that takes place after a balancing of interests and there are no legitimate reasons that outweigh your interest
- If the processing of your data has not complied with applicable law
- If deletion is required to fulfill a legal obligation. In certain cases, however, we cannot comply with a request for deletion, e.g., if we are required by law to save the data. If deletion occurs, we will notify those to whom we have disclosed your data that deletion has taken place. We will also, at your request, inform you to whom information about deletion has been disclosed. The Data Controller decides on the right to deletion.
Requirement for a register
Prido AB does not consider itself covered by the requirement for a register as our data processing:
- Is not regular
- Is not a threat to people’s rights and freedoms
- Does not concern sensitive data or criminal records
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Requirement for a Data Protection Officer
Prido AB does not consider itself covered by the requirement for a Data Protection Officer because:
- We are not an authority or an elected assembly, i.e., a public body
- Our core business does not involve regular, systematic, and large-scale monitoring of individuals
- Our core business does not involve processing sensitive personal data or data about crimes on a large scale
Responsibility
Prido AB is the Data Controller, which means we are responsible for how your personal data is processed and that your rights are safeguarded.
If you have questions or wish to exercise your rights, contact Prido at telephone +46 512-29590.
Prido does not take responsibility for or guarantee the product’s quality, its functionality, or availability on our website or its content. We reserve the right to make changes to our range or for any inaccuracies that may have occurred in the texts on our website. Colors and materials may deviate from their actual appearance.
When referring to external websites, we do not take responsibility for the content or material on those websites.
About Cookies
A cookie is a small file saved on your device, containing information to improve your web experience. Personal information is not collected via cookies. If you prefer not to accept cookies, this can be adjusted in your browser settings.
Improving your experience
At prido.com, we use cookies to improve the functionality of our website for our visitors. By saving your settings or choices in a cookie, you do not need to repeat these choices upon return visits. The cookie tells the website that you have visited us before and what choices you made, which saves time and makes your visit smoother. With new choices, the cookie is automatically updated on your device to reflect the latest selections.
Legislation regarding cookies
According to the Electronic Communications Act (SFS 2003:389), we are obliged to inform visitors that our website uses cookies and for what purpose they are used.
Types of Cookies
Two types of cookies are used on prido.com. The first type is temporary and disappears when you close your browser. It is used, for example, when visiting prido.com. The second type of cookie is saved as a file on your device for a longer period and is intended for repeat visits. This type is used, among other things, to remember your settings. We do not save personal information via cookies, and the information cannot be used to track individual visitors.
How to avoid cookies
If you do not wish to accept cookies, you can adjust this in your browser settings. This may lead to certain parts of the website becoming unavailable. You can set your browser to either automatically reject cookies or ask you every time a website wants to save a cookie on your device. It is also possible to delete previously stored cookies through the browser settings. For more information, see the browser’s help pages.
Marketing
Google Ads (conversion tracking) and Remarketing
We use Google Ads Conversion Tracking and Remarketing on this website, operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads is an online advertising system that allows us to promote and optimize our services and products.
Through Google Ads Conversion Tracking and Remarketing, we can track specific user actions that occur after clicking on our Google Ads advertisement. This tool allows us to measure the effectiveness of our advertising campaigns, evaluate the success of different advertising measures, and improve our website along with our advertising activities.
Ads are displayed based on search queries on websites in the Google advertising network. Additionally, we use Ads Remarketing Lists for search ads. This allows us to customize search ad campaigns for users who have previously visited our website. Through these services, we can combine our ads with certain keywords or show ads to previous visitors, such as advertising services that visitors have viewed on our website. Therefore, we can display interest-based advertising on other websites within the Google advertising network (such as “Google ads” within Google search or on other websites).
During each visit to our website where a Google Ads component is integrated, information about the actions you take is collected and transferred to Google to evaluate the relevance and effectiveness of our ads. If you are simultaneously logged into Google, this information is linked directly to your Google account.
For conversion tracking, cookies are stored on your device, which expire after 30 days. You have the option to object to data storage through conversion tracking by disabling the use of cookies in your browser settings.
The use of Google Ads Conversion Tracking and Remarketing occurs only with your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. For more information about privacy at Google, please visit: https://policies.google.com/privacy?hl=en.
DoubleClick
This website contains components from DoubleClick by Google. DoubleClick is a brand from Google (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland), under which specific online marketing solutions are marketed to advertising agencies and publishers.
DoubleClick by Google transfers data to the DoubleClick server with every impression as well as with clicks or other activities. Each of these data transfers triggers a cookie request to your browser. If the browser accepts this request, DoubleClick places a cookie on your IT system. The purpose of the cookie is to optimize and display advertising. The cookie is used, among other things, to serve and display user-relevant advertising and to create reports on advertising campaigns or to improve them. Additionally, the cookie is used to avoid showing the same ad multiple times.
DoubleClick uses a cookie ID, which is required to process the technical procedure. The cookie ID is needed, for example, to display an ad in a browser. DoubleClick can also use the cookie ID to record which ads have already been displayed in a browser to avoid duplicate placements. Furthermore, the cookie ID allows DoubleClick to record conversions.
A DoubleClick cookie contains no personal data. However, a DoubleClick cookie may contain additional campaign identifiers. A campaign identifier is used to identify the campaigns you have already been in contact with.
Every time you open one of the individual pages on this website operated by us and on which a DoubleClick component has been integrated, the browser on your IT system is prompted by the respective DoubleClick component to transfer data to Google for online advertising and settlement of commissions. As part of this technical process, Google gains knowledge of data that Google also uses to generate commissions. Google can, among other things, track that you have clicked on certain links on our website.
You can prevent DoubleClick and our website from setting cookies at any time by adjusting your browser settings accordingly. Additionally, cookies that have already been placed can be deleted at any time via the browser or other programs.
These processing operations are carried out only if explicit consent is given in accordance with Art. 6 (1) lit. a GDPR.
The privacy policy for DoubleClick by Google can be read at https://policies.google.com/?hl=en.
Microsoft Ads (formerly Bing Ads)
We have integrated Microsoft Advertising components on this website. Microsoft Advertising is operated by Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521.
Microsoft Advertising is an online advertising system that allows us to promote and optimize our services and products. Through Microsoft Advertising, specifically the conversion and tracking tool, we can track certain user actions that occur after you have clicked on our Microsoft Bing advertisement.
With every call to one of the individual pages on this website, which is operated by us and where a Microsoft Advertising component has been integrated, information about the actions you perform is collected and transferred to Microsoft for evaluation of the relevance and effectiveness of our ads. Microsoft and we can identify that someone clicked on an ad, was redirected to our online offer, and reached a predetermined landing page (so-called conversion page).
Using remarketing lists created based on visitors’ activities on our website, we can additionally segment target groups and then optimize our Bing ad campaigns based on these segments.
These processes are carried out only if you have given your explicit consent in accordance with Art. 6 (1) lit. a GDPR.
If you do not want to participate in the tracking process for Bing Ads, you can deactivate the necessary setting of a cookie in your browser settings or use Microsoft’s opt-out page: choice.microsoft.com/en-GB/opt-out.
For further information about data protection and the cookies used by Microsoft Bing Ads, you can find Microsoft’s privacy policy at: https://privacy.microsoft.com/en-gb/privacystatement.
Microsoft stores the data for a period of no more than 180 days.
Google Analytics
On our websites, we use Google Analytics, a web analysis service provided by Google Ireland Limited (https://www.google.de/intl/en/about/), Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In this context, pseudonymized usage profiles are created and cookies (see point “Cookies”) are used. The information generated by the cookie about your use of this website, such as
- browser type/version,
- the operating system used,
- referrer URL (the previously visited page),
- the hostname of the computer using it (IP address), and
- the time of the server request,
is transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to the use of the website and the Internet for market research and to design these internet pages in accordance with requirements. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be combined with other data from Google. IP addresses are anonymized so that an assignment is not possible (IP masking).
You can refuse the use of cookies by selecting the appropriate settings in your browser, but please note that in this case you may not be able to use all the functions of this website.
These processing operations will only be carried out if you have given your explicit consent in accordance with Art. 6.1 a GDPR.
Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=en).
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent collection by Google Analytics by clicking on the following link: Disable Google Analytics. An opt-out cookie will be set that prevents future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete cookies in this browser, you must set the opt-out cookie again.
You can read the Google Analytics privacy policy at the following address: https://support.google.com/analytics/answer/6004245?hl=en.
We have also set up Enhanced Conversions. This is a feature that improves the accuracy of conversion tracking while protecting user privacy by extending existing conversion tags with hashed first-party conversion data from the website. Hashing first-party data before it is sent to Google Ads ensures user privacy by protecting personal information, such as name and email address.
To optimize the content on our website and measure the success of advertising campaigns, we track the behavior of our website visitors using Google Analytics and Google Ads. Tracking, of course, only takes place if you have given your consent via the cookie banner.
We also want to point out that if no consent has been given for personal tracking, a non-personal and cookie-free analysis will take place. The following data is processed:
Function-based information (e.g., headers passively added by the browser):
- Timestamp
- User agent
- Referrer URL
Aggregated or non-personal data:
- An indication of whether the current page or a previous page during the user’s navigation on the website includes information about ad clicks in the URL (for example, GCLID or DCLID)
- Boolean information about consent status
- Random numbers generated upon loading each respective page. In this way, we can understand the flow of visitors to our website (but not individual usage behavior).
Customer data is only transferred to Google if you have given us your explicit consent in accordance with Article 6, Section 1a of the GDPR. You can withdraw your consent to future processing of your data at any time. More information about Google’s data protection measures in relation to Customer Match can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
At the internet address provided below, you will find more information about Google’s data protection regulations: https://policies.google.com/privacy?gl=en&hl=en
Google Tag Manager
We use the Google Tag Manager service from Google. “Google” is a group of companies consisting of Google Ireland Ltd (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland as well as Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and other subsidiaries of Google LLC.
We have entered into an order processing agreement with Google. Google Tag Manager is an auxiliary service and processes personal data itself only for technically necessary purposes. Google Tag Manager handles the loading of other components which in turn may collect data. Google Tag Manager does not have access to this data.
These processing operations are carried out exclusively when explicit consent has been provided in accordance with Art. 6 Para. 1 lit. a GDPR.
Further information about Google Tag Manager and Google’s privacy policy can be found at the following address: https://www.google.com/intl/en/policies/privacy/.
Website Analysis
Microsoft Clarity
We have integrated Microsoft Clarity components on this website. The operating company is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Microsoft Clarity is a web analysis tool that processes data, including the transfer of data to the USA, where an adequate level of data protection does not exist. Microsoft uses standard contractual clauses to ensure compliance with European data protection standards.
Every time a page on our website with Microsoft Clarity components is opened, data processing is initiated by Microsoft. Microsoft may receive, process, and use information about the use of our website for analysis of user behavior. This may include information such as click behavior, scroll behavior, and other interactions between visitors on our website. More information about data processing by Microsoft Clarity can be found in Microsoft’s privacy policy available here.
The processing is carried out only with your explicit consent according to Art. 6 (1) lit. a GDPR. More information about Microsoft’s standard contractual clauses can be found here. The use of Microsoft Clarity entails risks due to data transfer to countries without an adequate EU level of data protection, but Microsoft undertakes to comply with European data protection standards.
Microsoft stores the collected data for a period of 30 days. After this period, the data is automatically deleted.